Great communication doesn’t happen by accident. It happens with intention.
Crisis Communication Plan
Hildebrand Farms Dairy
Created a comprehensive crisis communication plan centered on a potential milk contamination incident at Hildebrand Farms Dairy. The plan establishes stakeholders, communication responsibilities, response procedures, messaging strategies and communication channels designed to prioritize customer safety, transparency and coordinated action during a crisis.
The project also considers how communication changes throughout a crisis, establishing an initial response period, ongoing updates and post-crisis communication focused on rebuilding trust and improving future response.
Strategic Communications Plan
Fink Beef Genetics
Developed as part of a team for Fink Beef Genetics, this strategic communications plan examines the operation's audiences, communication challenges and opportunities for growth. The plan identifies commercial cow-calf and seedstock producers as primary audiences and builds communication goals around customer trust, Copperhead Genetics, two-year-old bulls and a stronger digital presence.
The final strategy moves from research to implementation, outlining measurable objectives, educational content, website improvements, social media tactics and evaluation methods.
Public Relations Pitch
Red Angus Association
Developed a public relations pitch to increase awareness and engagement around Red Angus cattle. The project identifies opportunities to strengthen producer engagement, promote research and increase visibility through strategic partnerships, owned media and industry experiences.
The pitch incorporates evaluation from the beginning, including measures for media performance, brand awareness, website traffic and campaign outcomes.
